Qantas has confirmed a significant data breach affecting 5.7 million customers following a cyberattack on Salesforce. Personal details such as names, emails, and phone numbers were exposed. While flight operations were unaffected, this breach poses a serious risk to customer privacy and could damage Qantas’s reputation and customer trust. Investors should be aware of the potential financial and reputational repercussions for Qantas, as well as the broader implications for cybersecurity and data protection within the travel industry.