Govardhan Puja, also known as Annakut Puja, will be celebrated on October 22, 2025, following Diwali. This religious festival commemorates Lord Krishna and is associated with seeking prosperity. While primarily a cultural and religious event, such festivals can sometimes lead to increased local economic activity related to preparations and gatherings. The external factors relevant here are societal norms and traditions, which are indirectly shaped by cultural and political landscapes. For investors, this is not a direct market mover but reflects the cultural context of a region.