Chemist Warehouse offering free domestic shipping for purchases over $70 is a direct consumer incentive aimed at boosting sales and customer loyalty. This is a positive promotional strategy that can attract new customers and encourage larger order sizes. For the business, it’s a tactical move to remain competitive in the online retail space. The primary risk is the cost associated with shipping, which could impact profit margins if not managed efficiently. Investors should evaluate if this promotion leads to a significant increase in sales volume and customer acquisition that outweighs the shipping costs.