OpenAI’s new AI video app, Sora, is poised to revolutionize content creation but also presents significant challenges to intellectual property (IP) rights. The company’s move to offer granular controls over generation and a potential revenue-sharing system for rightsholders is a positive step towards addressing concerns about unauthorized use of existing characters and content. This suggests a proactive approach to mitigating potential legal and ethical backlash, which is crucial for long-term adoption and trust. However, the initial flood of IP-heavy content indicates a significant hurdle that needs continuous management. Investors should monitor how effectively OpenAI balances innovation with creator rights, as this will impact its market acceptance and regulatory scrutiny.