Artificial intelligence (AI) is making it easier to create realistic deepfakes, raising significant concerns for parents about misleading content, especially when involving children. This trend highlights the dual nature of AI technology – its innovative potential and its capacity for misuse. For investors in the AI and cybersecurity sectors, the increasing sophistication of deepfake technology presents both challenges and opportunities. Companies developing detection and prevention tools may see increased demand, while platforms hosting user-generated content face greater responsibility for moderation. The ethical implications and potential for societal disruption are considerable. This falls under the ‘technology’ category.