This article discusses the impact of AI-generated video apps, referencing Meta’s Vibes and OpenAI’s Sora 2, and their potential to disrupt the creator economy. The author notes that initial impressions of AI video generation tools, like Meta’s ‘Vibes’ addition, might not match objective assessments. The positive aspect is the rapid advancement in AI video technology, offering new tools and possibilities. However, the potential for ‘AI slop’ or low-quality content flooding platforms is a significant negative, threatening the livelihoods of professional creators. The technology and media sectors are key. Platform policies regarding AI content and user reception are external factors. For investors, this represents a rapidly evolving market with both disruptive potential and risks to existing content creation models. Companies need to navigate how to integrate AI effectively while maintaining quality and supporting human creativity.